§ 1 Scope of Application and Organizer

(1) These terms of participation govern participation in the loyalty program ("Program") of Primal State Performance GmbH, Pappelallee 78/79, 10437 Berlin, Germany, represented by Steven Mattwig and Arnd Mückenberger ("Provider").

(2) The Program is intended exclusively for natural persons not acting in the exercise of a profession or business, who have their habitual residence in the Netherlands and a customer account in the Provider's online shop.

§ 2 Conditions of Participation

(1) Natural persons aged 18 and older with a valid customer account in the Provider's online shop are eligible to participate.

(2) Participation in the Program is free of charge. Separate registration is required, unless participation occurs automatically upon opening a customer account.

(3) Participation is personal and non-transferable. Only one loyalty account per person is permitted.

§ 3 Points, Collecting and Redeeming

(1) As part of the Program, customers can collect points for certain actions ("Actions"). Points are non-transferable and cannot be traded. Payout in cash is excluded.

(2) The Provider may change or discontinue, with effect for the future, the number of points awarded for individual Actions, the redemption conditions, and the range of Actions offered, subject to §§ 8 and 9.

3.1 Points for Online Orders

(1) For online orders placed in the Provider's shop, the customer receives 1 point for every €20 of order value.

(2) The basis is the amount actually payable by the customer after deduction of discounts, including shipping costs and including statutory VAT.

(3) Points are credited only once the order is deemed complete.

(4) If the customer exercises statutory or contractual rights of withdrawal, cancellation, or return, or if the order is otherwise reversed for other reasons, the points credited for the relevant order will be deducted again. This also applies if the points have already been redeemed; in such a case, the point balance may temporarily be negative.

3.2 Points for Referral Actions ("Referral")

(1) The customer can receive points for successfully referring new customers. A "new customer" is a person who did not previously have a customer account with the Provider and has not yet placed an order.

(2) For each successful referral action, the referring customer receives 10 points, provided that:
– the referred friend registers via the referral procedure provided by the Provider, and
– places an order for which payment has been successfully completed.

(3) The referred friend receives a one-time discount of 25% on their order as part of the referral program.

(4) A maximum of 15 successful referral actions per customer is permitted within a period of 12 months. The relevant period begins with the first successful referral action.

(5) If the referred friend returns their order in whole or in part, the points awarded to the referring customer will not be deducted again, unless there is (a suspicion of) abuse, in which case the Provider reserves the right to take appropriate measures in accordance with § 6.

3.3 Birthday Points

(1) Customers receive 10 points on the occasion of their birthday.

(2) The condition is that the customer has saved their correct date of birth in their customer account. The Provider may request appropriate evidence if there is doubt about its accuracy.

(3) Crediting takes place automatically on the date of the stored date of birth.

(4) A maximum of one birthday bonus is awarded within a period of 12 months.

3.4 Points for Product Reviews (Text and Visual)

(1) Customers can receive points for verified product reviews:

• 2 points for a text review
• 4 points for a visual review (e.g., photo or video)

(2) Per product-customer combination, a review is rewarded with points only once, regardless of whether it is a text review or a visual review.

(3) Points are credited only after the review has been checked and approved by the Provider. There is no entitlement to approval of a review.

(4) Reviews that violate applicable law, the rights of third parties, or the Provider's review guidelines will not be approved or rewarded.

3.5 Points for WhatsApp Sign-up

(1) The customer receives a one-time award of 2 points for signing up for the Provider's WhatsApp newsletter.

(2) Crediting takes place once the customer has fully completed and confirmed the sign-up process defined by the Provider.

(3) This action is intended exclusively for customers who are not yet subscribed to the Provider's WhatsApp newsletter. A repeat reward is excluded.

§ 4 Point Balance and Expiry

(1) The current point balance is visible in the customer account. Any inaccuracies must be reported by the customer within 4 weeks of the relevant crediting or deduction of points, substantiated with appropriate supporting documents.

(2) Unless the Provider communicates a different period, points expire if the customer places no orders via the relevant customer account for 12 months. In that case, all collected points expire 12 months after the date of the last order.

(3) Upon termination of participation in the Program in accordance with § 6(2), § 7, or § 8(3), or upon termination of the Program in accordance with § 9, all points not yet redeemed expire.

§ 5 Redemption of Points

(1) Points may be redeemed for discounts on orders or other rewards under the conditions stated in the Provider's online shop.

(2) The number of points required and the redemption conditions (e.g., minimum order amount, participating products, time restrictions) are stated in the online shop and may be changed by the Provider at any time with effect for the future, subject to reasonableness and fairness.

§ 6 Abuse and Unauthorized Use

Abuse of the Program occurs in particular, but not exclusively, if:
– incorrect information about the customer, including but not limited to date of birth, is provided,
– multiple accounts are created for the same person,
– referral actions occur only ostensibly (e.g., self-referral via fictitious accounts),
– reviews are not based on genuine usage experience or are materially misleading,
– technical manipulations are carried out.

(2) In the event of concrete indications of abuse or a material breach of these terms of participation, the Provider is entitled to temporarily block the account concerned, cancel points, and terminate participation in the Program with immediate effect, insofar as this is justified according to standards of reasonableness and fairness. Statutory claims of the Provider, in particular claims for damages, remain unaffected.

§ 7 Termination of Participation by the Customer

(1) The customer may terminate their participation in the Program at any time without notice period by means of a written notification (e.g., by email) to the Provider.

(2) Upon termination taking effect, all points not yet redeemed expire in accordance with § 4(3).

§ 8 Amendment of the Terms of Participation

(1) The Provider reserves the right to amend these terms of participation with effect for the future, insofar as this is necessary in connection with changes in legal or technical conditions, or to improve or adapt the Program, subject to reasonableness and fairness.

(2) Amendments will be communicated to the customer in writing (e.g., by email or in the customer account). If the customer does not object to the amended terms within 6 weeks of notification, the amendments shall be deemed accepted. The Provider will separately draw the customer's attention to this objection period and the consequences of not objecting in the notification.

(3) If the customer objects to the amendments, the Provider may terminate the customer's participation in the Program. In that case, the points collected up to that point expire in accordance with § 4(3).

§ 9 Termination or Amendment of the Program

(1) The Provider is entitled to terminate the Program as a whole with a notice period of 3 months, or to replace it with another program.

(2) In the event of termination, points collected up to the time the termination takes effect may be redeemed until that time under the then-applicable redemption conditions. After this period expires, all points not redeemed expire in accordance with § 4(3).

§ 10 Data Protection

(1) The Provider processes the customer's personal data for the purpose of carrying out the Program on the basis of the applicable provisions of the General Data Protection Regulation (GDPR). Further information can be found in the Provider's privacy policy ("Privacy Policy," see here).

(2) In addition to the Privacy Policy, the following data is processed for the calculation and management of the point balance on the basis of Article 6(1)(b) GDPR: identity data (e.g., name, date of birth), customer number, contact details, order data, data relating to product reviews in accordance with § 3.4, participation in the referral action in accordance with § 3.2, and in the WhatsApp newsletter in accordance with § 3.5.

(3) The customer may object at any time, with effect for the future, to the processing of their data for purposes of the Program. In that case, further participation in the Program is no longer possible; participation ends and the points expire in accordance with § 7, insofar as applicable law permits this.

§ 11 Final Provisions

(1) These terms of participation and the use of the Program are governed by Dutch law.

(2) Mandatory consumer protection provisions of the country in which the customer has their habitual residence, and which offer the customer more favorable protection, remain unaffected.

(3) If individual provisions of these terms of participation are or become wholly or partly invalid or unenforceable, the validity of the remaining provisions shall remain unaffected. In place of the invalid or unenforceable provision, a provision shall apply that comes closest to the intent of the original provision within the limits of applicable law.

(4) These terms of participation constitute a supplementary bonus program that is subordinate to the general terms and conditions available on our website (see here). In the event of any contradiction or inconsistency between these terms of participation and the aforementioned general terms and conditions, the latter shall prevail.

Last updated: 01.07.2026